General Audience Profile

Age range - 2 groups
1.   16 - 28  these will be the ones that go to the gig and by iTunes tracks but probably don't listen to the radio deliberately or much at all, though they may have heard them a couple of time on the radio at work or in the car. most likely found them either by the band supporting at  local gig or on the internet
2.   28 - 45 and potentially older  -  this group is filled with the audience that heard the band when they were younger and while not really going to gigs anymore, particularly 35/40 + margin, but have continued following them. They now get some of their music from iTunes and the internet but also by digipaks of particular singles or mini albums that they like (especially if they fall into the upper echelons of the age bracket 'defined' above). A lot though listen to the band when they appear on the radio when at work but particularly in the car when commuting as they tend to listen to the less mainstream radio stations. (local radio, radio 2, radio 6)


Gender
Their music is aimed at both sexes, male and female. The female lead singer would appeal to women as it is in some ways empowering but also gives a more 'listenable' voice. The music also appeals to both sexes but where as when there is a female singer with really upbeat pop princess music men will tend not to listen to this genre. But they will listen to this because the music is the gentle side of alt rock combined with indie rock.

Class - B middle - C1 skilled working - C2 unskilled working
These are the classes that we reckon the music would be aimed at. The reasons that it encompasses these three is due to the image of the artist but also the lyrics in the song. A lot of the lyrics are talking about a lack of money and an aspirational attitude toward other people. This is related to the lower classes because, as arrogant as it sounds, the working classes do not have the same disposable income as the higher classes. The difference between B and C1 is actually rather significant. however, the fashion statement made by the band is more commonly available to those of the middle class and to an extent C1. It is though harder for them but the fashion is often mimicked by cheaper brands. As music though the lyrics and listenability of the songs would appeal to all. it is the background of the band and the lyrics themselves that make them class specific.

Demographics
The younger fans are inclined to follow the band via internet and buying the music online. They do not buy every new technology that comes out but they like to have access to the music from the band which today, is often via iTunes. They don't spend all their time listening to music as they put work before music within the working day but they do not take work home with them. This allows for recreational time where they are usually involved with something local. For instance the local football club as an example or another kind of sport. The very young audience may go out as groups, skating and just hanging out but they are not the sort that cause havoc or vandalize property but just have fun as groups.
Buying the extra merchandise of the band is not a must but they may buy something related to a particular gig or album.
They are into fashion and will try to keep a clean tidy look. Care is taken over their look so that they dont give people the wrong impression. They will go more for the vintage image adding in individual features to make the look their own. They are likely to shop in the cheaper shops however some of their image will have a more expensive touch to it.